Free GEO Audit Template: Check Your AI Visibility in 15 Minutes
A downloadable checklist and framework for assessing how well your business shows up in AI search.
May Chen
Strategist, Geonauts
Use this template to audit your AI visibility. Print it, fill it out, and you'll know exactly where you stand.
📋 Complete Audit Template
Total possible score: 53 points
Part 1: AI Visibility Test
Test your visibility across AI platforms for 5 relevant queries.
Your 5 Test Queries
Write queries your ideal customers might ask:
| Query | ChatGPT | Perplexity | Claude |
|---|---|---|---|
| Query 1 | ☐ Yes ☐ No | ☐ Yes ☐ No | ☐ Yes ☐ No |
| Query 2 | ☐ Yes ☐ No | ☐ Yes ☐ No | ☐ Yes ☐ No |
| Query 3 | ☐ Yes ☐ No | ☐ Yes ☐ No | ☐ Yes ☐ No |
| Query 4 | ☐ Yes ☐ No | ☐ Yes ☐ No | ☐ Yes ☐ No |
| Query 5 | ☐ Yes ☐ No | ☐ Yes ☐ No | ☐ Yes ☐ No |
Visibility Score: ___ / 15 possible yes answers
Part 2: Foundation Checklist
📍 Google Business Profile
GBP Score: ___ / 7
⭐ Reviews
Review Score: ___ / 5
🌐 Website
Website Score: ___ / 6
📋 NAP Consistency
Check that Name, Address, Phone are identical on:
NAP Score: ___ / 5
Part 3: Authority Assessment
📰 Press & Publications
Press Score: ___ / 5
🏆 Industry Presence
Industry Score: ___ / 5
Part 4: Content Assessment
📝 Content Quality
Content Score: ___ / 5
Scoring Your Audit
| Section | Your Score | Max Score |
|---|---|---|
| AI Visibility | ___ | 15 |
| Google Business Profile | ___ | 7 |
| Reviews | ___ | 5 |
| Website | ___ | 6 |
| NAP Consistency | ___ | 5 |
| Press & Publications | ___ | 5 |
| Industry Presence | ___ | 5 |
| Content | ___ | 5 |
| TOTAL | ___ | 53 |
Interpreting Your Score
0-15: Critical
Major work needed across all areas. Start with foundations (GBP, reviews, website basics).
16-30: Developing
Some foundation in place but significant gaps. Focus on weakest areas.
31-40: Moderate
Decent foundation. Focus on authority building and content.
41-53: Strong
Good GEO foundation. Optimize and monitor for continued improvement.
Next Steps
- 1. Complete this audit
- 2. Identify your 3 lowest-scoring areas
- 3. Focus on those areas for the next 30 days
- 4. Re-audit in 30 days to measure progress
Get Your Free AI Visibility Report
We'll check how you show up across ChatGPT, Perplexity, and Claude for 10 queries in your space.
Usually delivered within 24 hours.